Getting internet users to your website via search engines, ads, and social media is critical. However, keeping online traffic engaged on your website is equally important. Websites that fail to capture visitors’ attention will have high bounce rates. The bounce rate is the percentage of people who leave your landing page without clicking elsewhere. High …
We all know by now that a website plays a pivotal role in our business. A website increases your online presence, establishes credibility, and helps businesses improve their overall marketing efforts. But what do you do when your website isn’t driving the traffic you thought it would? Some business owners create their website, excited about …
5 Signs Your Website Isn’t Working and How To Fix Them Read More »
What is Information Architecture? Information architecture, or IA for short, makes up the bones of a website. It is the practice of deciding how to arrange your website so that it’s understandable and compelling to the users who come across it. An IA setup lays out exactly what information will be on each page of …
Does Your Website Have an Information Architecture? Read More »
