One of the keys to reaching new clients is to focus on maximizing the speed of each page on your website. The page speed is the amount of time it takes to fully load the page and display all of the content. You can check out the speed of each page by using Google’s PageSpeed Insights. This useful tool is a great way to determine if you need to make any improvements to enhance the speed of your site. Looking at ways to increase the page speed of your website is essential in ranking higher in search results while also creating a much better user experience.
Here are five important tips that can significantly improve the page speed on your website.
#1 Optimize Your Code
One of the best ways to create a much better user experience on your site is to optimize your HTML, CSS, and JavaScript code. You can simplify your code by removing commas, spaces, and any other unnecessary characters. Removing unused code and formatting can also make an impact on improving the speed of your web page. Taking the extra time to optimize your code is well worth the effort and can make a big impact on the speed of your site.
#2 Decrease Redirects
Each time your website redirects to another page causes additional wait times. These delays can quickly add up and create a less than optimal user experience. You can check for redirects on your site by using a redirect mapper tool. Google suggests to never link to a page that has a redirect and to never use more than one redirect for a web page. However, eliminating redirects is one of the most effective ways to boost the speed of your site.
#3 Compress Files
Enabling compression is another great way to improve the speed of your web pages. You can use various software applications to reduce the size of your JavaScript, HTML, or CSS files that are bigger than 150 bytes. You can also compress images in Photoshop to avoid decreasing the quality of the photo. Verifying that the images are in the correct format is also a good way to lessen the size of each file.
#4 Utilize a Content Distribution Network
A content distribution network (CDN) uses a group of servers to improve the speed of your website by distributing the load of delivering content through a diverse range of data centers in various locations. A CDN is highly effective in creating a better user experience by providing a quick exchange of user assets to load your website. Besides improving website speed, a CDN reduces bandwidth costs and also increases content availability.
#5 Enable Browser Caching
Leveraging browser caching is an excellent way to boost the speed of your site, as it saves data and images to make it quicker to visit your website. You can also use a software tool to set an expiration date for your cache. Typically, it is recommended to set the expiration date for a year unless the design of your site changes on a frequent basis.
Looking at ways to improve the speed of your web page is a great way to create a better user experience. Following these tips can significantly improve the speed of your site and help you reach many more customers. Begin using these simple tips today to boost the speed of your web pages!
